Wildlife Biology at Texas Tech University (TTU NRM)
Frey Creative Media specializes in simple, custom-illustrated, highly-recognizable vector logos and logo variations that serve individuals, companies, and organizations. We first worked closely with the Department of Natural Resources Management at Texas Tech create a custom departmental logo. With the main departmental logo in place, six additional coordinating logos were needed to cohesively represent all respective degree paths. Wildlife Biology is number five of six. For owner Rita Frey, an alumna of the NRM department, the project carries a special significance.
About This Logo
"Wildlife managers balance human use of wildlife habitat and harvest of game species with the need to retain sufficient habitat and populations of wildlife species for future enjoyment. They also manage species which may not interact with humans directly but are essential for maintaining the health of an ecosystem and populations of more charismatic species. For example harvester ants are essential to the health of the iconic Texas Horned Lizard as a food source. Finally they help control species that damage human interests."
(source)
Logo artwork for Wildlife Biology is reflective of the ties between wildlife and habitat. The design features a northern pintail to represent game, and a toad to represent non-game. TTUNRM has a proven history of producing some of the best waterfowl/wetland scientists in the world. Bearing that legacy in mind, a stylized backdrop meant to represent the shoreline of a playa wetland - complete with grasses - seemed only fitting.
This logo is part of a larger identity project for the Texas Tech University Department of Natural Resources Management. To learn more about the project and to view all other logos in the collection, please visit the campaign page for TTU NRM.
