Frey Creative Media specializes in simple, custom-illustrated, highly-recognizable vector logos and logo variations that serve individuals, companies, and organizations. We first worked closely with the Department of Natural Resources Management at Texas Tech create a custom departmental logo. With the main departmental logo in place, six additional coordinating logos were needed to cohesively represent all respective degree paths. Conservation Science is the third of the six. For owner Rita Frey, an alumna of the NRM department, the project carries a special significance.
The Department of Natural Resources Management is a community of students, educators, and researchers learning to face challenges and make wise choices about our environment. Six degree paths are offered within the department, including Conservation Science. Logo artwork for Conservation Science aims to highlight key themes associated with the degree path including the complex relationships present in food webs, the importance of habitat, endangered and threatened species, and the human element. A horned lizard was chosen due to its charismatic nature, and widely-known story. The vignette is designed to illustrate a threatened species in its habitat. Several versions of the logo - including vertical and horizontal variations, emblem-only variations, and round variations - were drafted to allow the widest-possible range of use. Rendered in vector format, the logo was built to serve any application.