Gibson Water Well Service

Creating A Recognizable Mark

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Gibson Water Well
Service, LLC

About This Logo

The logo created for Gibson Water Well Service, LLC makes a point to feature both windmills and water - the elements of the business. The design takes advantage of the curves of the 'G' to cleverly incorporate the blades and tail of the familiar Aermotor windmill. Bearing alternate applications and the potential need to break the logo down in mind, the 'o' in the main name is designed to represent a water droplet. Together, these elements lend recognizability to the logo as a whole OR in part. Three alternate versions of the logo - including 2D multi-color and single-color variations - were drafted in addition to the primary insignia. Rendered in vector format, the logo was built to serve any application. Conveyed master files were streamlined for quick color changes if ever needed.