The Department of Natural Resources Management at Texas Tech University is a community of students, educators, and researchers learning to face challenges and make wise choices about our environment. The goal of the department is to balance the current needs of people with sustainability or future availability of resources.
Working closely with the Department of Natural Resources Management at Texas Tech, a series of custom logos was created to define the department itself and each of its six degree paths. Each design was carefully developed with input from members of the department. All designs are rendered in a similar, cohesive style created to be easily recognizable in any of their eight versions - horizontal, round, vertical, or emblem-only. Rendered in vector format, the logos were built to serve any application. As an alumna of the department, the project carried special significance for FCM owner Rita Frey.
The department phrased it best when they published the graphic above with the words 'together we are one.' Throughout the duration of the two year project, each logo was designed to flow in a final, cohesive way. Aligned side-by-side, the individual logos tell a larger story of what the multi-faceted department represents. The graphics for the degree paths tie to and flow into one another as a representation of how an underlying set of principles unites them. Undulating curved lines used as defining elements at the bottom of each design are responsible for the overall flow.
The Department of Natural Resources Management is a community of students, educators, and researchers learning to face challenges and make wise choices about our environment. The goal of the department is to balance the current needs of people with sustainability or future availability of resources. Two iconic regional species - the pronghorn antelope and sandhill crane - were chosen to represent multiple facets of the department. Fisheries and conservation are loosely echoed by the presence of a shoreline while watershed is reflected in the sloping landscape.View Larger View Larger
Logo artwork for Aquatic and Fisheries Biology aims to highlight the heart of the degree path - preserving, protecting, restoring and understanding the health of aquatic habitats and food webs and conserving for sustainable use. These ideals are translated via a vignette designed to illustrate a typical underwater habitat.View Larger View Larger
Unlike the other five TTU NRM degree paths, the Conservation Law Enforcement degree path is specifically designed with Texas Parks and Wildlife to create competitive applicants for their game warden academy. Logo artwork for Conservation Law Enforcement depicts an officer carefully observing their vast natural surroundings. Game Wardens protect natural resources, educate the public, and help preserve wildlife and wild places for generations to come.View Larger View Larger
Logo artwork for Conservation Science aims to highlight key themes associated with the degree path including the complex relationships present in food webs, the importance of habitat, endangered and threatened species, and the human element. A horned lizard was chosen due to its charismatic nature, and widely-known story. The vignette is designed to illustrate a threatened species in its habitat.View Larger View Larger
Logo artwork for Ranch Management is reflective of land that is properly balanced for economic pursuits and wildlife / habitat. The artwork uses a barn, road, and cow in the background to represent the presence of economic pursuit. In this case, livestock. The presence of wildlife and wildlife habitat amid a working livestock operation is represented via the silhouette of a bobwhite quail. Perched atop a fence in the foreground, the quail is framed by a backdrop of brush.View Larger View Larger
Logo artwork for Range Conservation aims to highlight the heart of the degree path, 'maintaining the health of range ecosystems so they can continue to be used for domestic or wildlife animal production and recreational opportunities.' These ideals are translated via a vignette designed to illustrate a landscape typical of properly managed rangeland.View Larger View Larger
Logo artwork for Wildlife Biology is reflective of the ties between wildlife and habitat. The design features a northern pintail to represent game, and a toad to represent non-game. TTUNRM has a proven history of producing some of the best waterfowl/wetland scientists in the world. Bearing that legacy in mind, a stylized backdrop meant to represent the shoreline of a playa wetland - complete with grasses - seemed only fitting.View Larger View Larger