The Dry Devils River Music Flood is an annual outdoor music festival that takes place in Sonora, Texas. Like most events of this nature, the Music Flood requires fresh materials each year including poster designs, ad designs and tee shirt designs. For a handful of years, we worked closely with the Sonora Chamber of Commerce to create a totally custom, cohesive campaign for this awesome annual event.
Every year the Dry Devils River Music Flood gets a new event poster. In 2019 we developed a custom photo-heavy concept that incorporates the concert headliner, Criag Morgan, and all relevant event details. Two drafts of the full-color, full-bleed design were produced for distribution, 11"x17" and 8.5"x11".
View Larger View PosterEvery year the Dry Devils River Music Flood gets a new event poster. In 2017 we developed a custom illustration and design that incorporates music, the landscape of the actual Devils River, and all relevant event details. Elements of the poster illustration were coordinated into a secondary illustration that was used for print advertisements and a concert tee shirt.
View Larger View PosterThe tee shirt design for the 2017 Dry Devils River Music Flood was developed around elements of the original concert poster illustration - Texas skies, guitars, the landscape of the Devils River. We produced large artwork for the back of the shirt and a smaller emblem for the front chest. The design was printed on standard tee shirts, v-neck tee shirts, and tank tops.
The tee shirt design for the 2018 Dry Devils River Music Flood was again developed around elements of the coordinating concert poster illustration for the year and continued the theme of the 'pick' shape. We produced large artwork for the back of the shirt and a smaller emblem for the front chest. The design was printed on standard tee shirts, v-neck tee shirts.