Frey Creative Media specializes in simple, custom-illustrated, highly-recognizable vector logos and logo variations that serve individuals, companies, and organizations. We worked closely with the Department of Natural Resources Management at Texas Tech to create a custom logo that combines key regional species and subjects. As an alumna of the department, the project carried special significance.
The Department of Natural Resources Management is a community of students, educators, and researchers learning to face challenges and make wise choices about our environment. The goal of the department is to balance the current needs of people with sustainability or future availability of resources. Two iconic regional species - the pronghorn antelope and sandhill crane - were chosen to represent multiple facets of the department. Fisheries and conservation are loosely echoed by the presence of a shoreline while watershed is reflected in the sloping landscape. Several versions of the logo - including vertical and horizontal variations, emblem-only variations, and round variations - were drafted to allow the widest-possible range of use. Rendered in vector format, the logo was built to serve any application.