Frey Creative Media specializes in simple, custom-illustrated, highly-recognizable vector logos and logo variations that serve individuals, companies, and organizations. We first worked closely with the Department of Natural Resources Management at Texas Tech create a custom departmental logo. With the main departmental logo in place, six additional coordinating logos were needed to cohesively represent all respective degree paths. Aquatic and Fisheries Biology is the second of the six. For owner Rita Frey, an alumna of the NRM department, the project carries a special significance.
The Department of Natural Resources Management is a community of students, educators, and researchers learning to face challenges and make wise choices about our environment. Six degree paths are offered within the department, including Aquatic and Fisheries Biology. Logo artwork for Aquatic and Fisheries Biology aims to highlight the heart of the degree path - preserving, protecting, restoring and understanding the health of aquatic habitats and food webs and conserving for sustainable use. These ideals are translated via a vignette designed to illustrate a snapshot of a typical of underwater habitat. Several versions of the logo - including vertical and horizontal variations, emblem-only variations, and round variations - were drafted to allow the widest-possible range of use. Rendered in vector format, the logo was built to serve any application.