The University of Montana's Boone and Crockett Wildlife Conservation Program is designed to provide science-based knowledge from seasoned wildlife professionals and educators to college graduates in the wildlife field to better prepare the graduates for the responsible and wise management of wildlife in the future. In 2019 we worked with the program to create a custom logo that highlighted both place and purpose.
Several important elements were requested for incorporation into this logo design - the ridgeline of the Theodore Roosevelt Memorial Ranch (where the program conducts research), an elk (symbolic of one of the many species the program studies), and an emphasis on education and policy. To achieve this, the ridgeline of the ranch was interpreted both as as the pages of a book and as a mountain background for the central species. The thematic book - representative of education - is echoed in turning pages on the right side of the insignia. The bottom and left sides of the main design are finished to loosely echo a shield, representative of protection and policy. Several alternate versions of the logo - including inverted variations, emblem-only variations, and round variations - were drafted in addition to the primary format. Rendered in vector format, the logo was built to serve any application.