Mineer Oilfield Services

Establishing an Industrial Identity


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Mineer Oilfield Services

About This Logo

The Texas oilfield is - in a word - iconic. The familiarity is undeniable, pumpjack silhouettes rising and falling amid a backdrop of Lonestar sky. Mineer Oilfield Services requested balanced incorporation of both the silhouette of the state itself, and also that of a simple pumpjack. Customized typography is utilized to set off the 'M' monogram and make it - like its supporting elements - just as recognizable. Several versions of the logo - including multi and single-color variations, vertical and horizontal variations, emblem-only variations, and round variations - were drafted to allow the widest-possible range of use. Rendered in vector format, the logo was built to serve any application.