Power - Tronics
Explore Our Work
Located in the Texas Hill Country, Power-Tronics is an industrial company with international customers and has been providing innovative solutions to the electrical generator service industry since 1989. Renowned for their ingenuity, dependability, and pioneering products, Power-Troncis needed an online presence that could quickly and easily serve its customers in the field. Initially developed in 2016, the custom website design for PTI has been coordinated with numerous additional materials including ads, a half-fold brochure, e-mail campaigns, and a printed product catalog. In 2020 we worked with the company to re-imagine their official logo.
Website Design
The website for Power-Tronics is designed with field techs in mind. It needed to be quick-loading, intuitive, and contain a wealth of product information in an easily accessible way. The site is industrial, modern and innovative, much like the company it represents.
Launch WebsiteLogo Design
After 31 years in the industry, Power-Tronics requested a facelift for its company logo in 2020. The previous logo - consisting of a circle and lightning bolt - had served the company well for but needed to be refreshed. We worked one-on-one with Power-Tronics to understand how the unique company may be represented visually. Ultimately we revised a sine wave concept supplied by the company and chose a clean but futuristic font, angling it all forward to represent growth and forward-thinking. The 'n' of the font quietly echoes the shape of the sine-wave.
Commemorative Logo Design
From humble beginnings and revolutionary ideas, Power-Tronics has grown to become an internationally-respected industry innovator. 2019 marked the 30 year anniversary for the company and was commemorated with a custom logo design. The anniversary logo for Power-Tronics makes use of clean, modern lines, and echoes the original logo for the company through its design elements. To allow maximum application, four vector variations of the logo were drafted, 3D multi-color, 2D multi-color, 2D single-color, and a beveled metallic version.
Ad Design
Trade publications often consist of a wealth of information spread across crowded, non-cohesive pages. Black and white ad designs for Power-Tronics takes this fact to heart and utilize the optical illusion of extra space (thanks to a white border) to help important information stand out in a crowded environment.
Brochure Design
Brochures work hard for you, but only if they stand out from across the room. We believe in clean, attention-grabbing graphics that attract and captivate an audience. We partnered with Power-Tronics to do exactly that in a way that would not only attract interest but also provide an informational platform for their wide-array of dependable and innovative products.
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Catalog Design
Designed for distribution at an international tradeshow, the catalog created for Power-Tronics is a 20 page showcase of products. The full-color catalog features completely custom design schemes throughout, as well as an appealing glossy cover. It doesn't stop at the design - we also help coordinate print materials and printing. Not sure where to print? We can help with that too.
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